Today, I saw an article on acronyms on Yellow-Bricks which reveals the secret. Furthermore, there's a link to a video interview with Mike DiPetrillo which elaborates on the matter (about 20 minutes in...)
So:
ESX: Elastic Sky X
GSX: Ground Storm X
The two names was invented by some marketing people hired by VMware. VMware didn't like it too much so they shortened it to ES and GS and the X was added just to make it sound more technical!
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